Lea Brovedani: The Trust Architect
Lea Brovedani:
The Trust Architect
Lea Brovedani looking back at us over her shoulder. She is wearing a while blouse

What 5 World Class Screw-Ups Can Teach You About Trust


It was Eleanor Roosevelt who said, “Learn from the mistakes of others. You can’t live long enough to make them all yourself.” I don’t know about you, but I’d much rather learn from someone else’s screw-up. It’s less painful, and your reputation doesn’t suffer.

Did you see the March cover of Wired magazine? It shows a beat up, Mark Zuckerberg. Think of what has been happening regarding Facebook’s reputation, integrity and truthfulness. Much of it comes down to not asking a few very salient and necessary questions about what was posted in paid ads.

Lesson 1

Ask these questions:

Is it factual?

Is it fair to all concerned?


Matt Harrigan had strong political views that went over the edge when he posted his views to friends on Facebook. Yup, I’m seeing a pattern here. Not liking the President–Elect is one thing. Saying you are going to get a sniper rifle and do him in is quite another. Even though it was only posted to friends, it got out and cost him his job as CEO of Packetsled, a cybersecurity company.

Lesson 2

Never post something that you don’t want everyone to see.

Once online, forever online.


Samsung rushed to deliver a new phone to beat the competition. The problem was it caught on fire. Rather than focus on doing the right thing, they rushed to market so they could make more $$$. It cost them $17 billion. Ouch!

Lesson 3

Wait until things are right.

Set a standard of excellence and don’t settle with less.


Mylan sells an EpiPen which can be a lifesaver for people who have severe allergies and are going through anaphylactic shock. You might know someone with a severe case who would die if exposed to their allergen. Mylan raised the cost of the EpiPen from $57 in 2007 to more than $500 in 2016. Their greed has cost them. The company’s stock went from $58 a share to $38, a 34% drop.

Lesson 4

Making money is not a bad thing. Making money when it costs lives is wrong.

When you give up your purpose in exchange for money, everyone loses.


OK, I’m Canadian, so I have to add one that hit my buttons. I lived in India for a year, and I love the country, the people, and the food. Seriously, there is not a lot I don’t love. I watched with embarrassment when Prime Minister Trudeau and his family landed in India and went over the top with what seemed like a desperate attempt to score political brownie points. The choreographed cuteness was mocked by the news media. India is a modern country and accepts people from other countries and, although you can show your respect by bringing in aspects of their culture, they are modern and accepting, and expect you to show whom you are.

Lesson 5

Be authentic and genuine.
Don’t be a poser.



Don’t be greedy.

Tell the truth.

Be authentic.

Being trusted has many benefits, and takes thought and determination. Being distrusted ruins reputations and costs more than most ever think they will have to pay.

More trust means more success at work and in our relationships. I can help build the trust in your organization. If it’s your time to tackle this difficult issue, I’m here to help. Get in touch.

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