Lea Brovedani: The Trust Architect
Lea Brovedani:
The Trust Architect
Lea Brovedani looking back at us over her shoulder. She is wearing a while blouse

What is Trust – Do you Know?

I’m excited about the new book I’m writing on trust and wanted to give you a sneak peak. It’s going to be published early next year, but I couldn’t wait to show you a little bit of it.

I would love to hear your thoughts and feedback!

How often do you hear the word trust? I hear it all the time, in every conversation, in every commercial, in every TV show, and if it’s not said, it’s implied. OK I know it’s because it’s a focus for me. I speak and write about trust, so naturally I notice when the word is used.

“Trust is your willingness to be open, vulnerable and courageous based on positive expectations.” — Lea Brovedani

Reputation and trust are two words that are often used interchangeably. But there is a big difference. Reputation is a backwards view of what has happened in the past. Trust is forward thinking about what can happen in the future. One affects the other.

If you decide to do business with me or I decide to do business with you I’m going to check your reputation and you will check mine. What are people saying about us? What did we deliver? How quickly do we resolve problems? Now with a quick search, we can find out a lot about a person and company’s reputation in business by looking at information that is posted.

I am so grateful that my miss-spent youth wasn’t documented on social media. How many of us boomers or anyone for that matter, would want our reputation based on the mistakes we made in our 20’s? I’ve spent the last 15 years studying and speaking on trust, and the person I am now bears little resemblance to the person I was.

I have a model of trust that I call the Five Tenets of Trust. A tenet is:

ten·et tenət/noun

The tenets of a theory or belief are the main principles on which it is based.

The five tenets are:

Caring – Genuine and demonstrate able care of others

Commitment – Keeping your word or not stopping until your work or task is completed

Consistency – Words and actions are aligned. The rules apply to everyone

Competence – A skill or knowledge that aligns with the task

Communication – Being able to listen and verbalize for complete understanding

They all work together and perfect trust is when all of the tenets align.

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