They received a huge stack of speaker applications but when my friend Paula Morand gave the event organizer a call and gave me a glowing recommendation it made all the difference to the people deciding who to hire. I got the keynote and the opportunity to spread my message of trust to a new audience. Paula knows the organization and is well respected by the people in power. She’s seen me present. She knows what I talk about and her referrals are golden. It’s gone both ways. I’ve referred people to Paula and have called and tipped the scale on the plus side for Paula when a colleague who was vacillating on using her services. I have a great deal of respect for Paula and I know she feels the same.
It got me thinking. What do you absolutely need to know to give a good referral? What must you do to get a referral?