Lea Brovedani: The Trust Architect
Lea Brovedani:
The Trust Architect
Lea Brovedani looking at us over her shoulder and smiling. She is wearing a white sweater.

Training & Testing

Why will people follow a leader? Out of all of the attributes of the best leaders one stands out: They are highly trusted. It is a myth that great leaders are born with the skill. Learning how to be a great leader is a journey and trust training is an important and vital part of that journey. If you want to make a positive impact with people and within an organization you must have the trust of the people who follow you. It is a mistake to assume that trust will come with a position or a title. Sometimes it is just the opposite. People mistrust authority or people in power. But there are behaviors and actions that can be done to build trust and fortunately they can be learned. The challenge and opportunity is in the different level of trust that each person starts with. Consciously and deliberately we are changing the way people perceive trust; feel about trust and how they generate trust through behaviors and actions. Our program is designed to facilitate positive and lasting change in trust.

Research Base

Based upon research through Edelman, Harvard Business Review, Forbes, Trust Across America/Trust around the world, we know trust is in decline. There is a correlation between trust and corporate success.

  • A classic study by Cornell University on Holiday Inn Employees found that where managers followed through on promises and had behavioral integrity (trust indicators) they were more profitable
  • Watson Wyatt Worldwide found that organizations in which front line employees trusted their senior leaders had a 42 percent higher return on shareholder investments than organizations in which distrust was the norm.
  • Trust Across America found that for a short term, low trust companies can make profits but that high trust organizations make more money in the long term.
  • Edelman found in their 2016 “Trust Barometer” that nearly one in three employees don’t trust their employer.

87% of leaders believe they are trusted more than they are. When conducting 360 assessments the leaders employees rated them lower than the rated themselves. They were not aware of what they should start or stop doing to improve their trust ability.

Lea is certified in all of the Vital Signs Assessments which gets to the heart of engagement and transformation. The Vital Signs tools all use a practical model in simple business language; the five drivers are Motivation, Teamwork, Change, Execution and Trust.

Training & Testing

Lea Brovedani reading her book

Trusted: Secret Lessons from an Inspired Leader

"I was apprehensive at first about another business fable, but as soon as I picked up TRUSTED I got engaged in the story. The insights about trust and how trust is one of the core fundamental building blocks of a successful business - and of life - effortlessly fell from the pages. A seriously good read!"
- Michel Neray, Founder, momondays, momondays.com

"Lea Brovedani has written a terrific book on building trust. She has an admirable skill and talent. Her main character in the book, Hunter, gives us many life lessons in leadership and life. I could not put the book down until it was finished and then I wanted more!"
- Charles Marcus, best-selling author and one of the Top 60 Motivational Speakers In the World

More Reviews of TRUSTED

"TRUSTED delivers a powerfully important message packaged in an engaging tale that will ring true to anyone, at any stage of their career. Trust in business is far too important to leave to chance. Buy a copy of this book for everyone on your team to remind them of what it takes to build a winning team and a world class company!"

Michael Kerr, author of The Humor Advantage: Why Some Businesses Are Laughing All the Way to the Bank

"...TRUSTED artfully applies foundational principles of leadership in a thought provoking manner. The story draws the reader into a real life scenario that illustrates and reinforces the fundamental practices of trust - to lead with both the heart and the mind. It is a must read for all levels of leadership..."

Mitch Grimes, Global Services, Ingersoll Rand - Industrial Technologies

"Lea Brovedani offers us brilliant insights into the subtleties that hold people back from trusting. Through a fable a leader learns the value of trust. True to Lea's nature, the guidance in this book is genuine, honest and real. The knowledge acquired in this book is not only valuable for the business leader, but for everyone!"

Dr Pieter van Jaarsveld, author of Heart of a Winner and Thinking Your Way to Happiness

"TRUSTED is the fable of a leader who learns the value of trust and in doing so changes his life and his organization's fortunes. An enjoyable read with important insights for business and for life. Don't miss it."

Paul J. Zak, Ph.D., Author, The Moral Molecule: The Source of Love and Prosperity

"What better way to learn than to see the theme of trust playing out in life's moments. An entertaining, easy to understand and quick way to learn about such a valuable theme in our lives. Lea has very creatively produced a trusted guide for the busy executive."

Andre Misso, VP HR, LTROD (Learning, Talent, Resourcing & OD), Hong Kong and Shanghai Bank

"TRUSTED is a compelling read that pulls you in immediately and takes you through a journey of discovery and growth for Hunter, the main character. It is chocked full of good, practical advice and leadership lessons that will benefit any reader."

Brent Darnell, President of Brent Darnell International

"Engaging, informative, helpful and entertaining ... A must read for anyone who wants to be successful in a business world where trust is critical but so seldom demonstrated."

Susan Sweeney, CA CSP HoF, All Internet. All Marketing. All Business.

"Lea’s message speaks to all of us, whether we are trying to build trust in others or trying to deal with someone who we don’t trust. Her characters are believable and her main character redefines how to get ahead in the world. I would recommend this book for anyone who is in the workplace today. An enjoyable read with a powerful message."

Kaye Parker, APR, CHRP, CSP, President, PBBA Atlantic Think Training

"Trust as a leader, follower, friend, father, and spouse are all explored through a story that follows a man through a failure at work and at home to a successful turnaround in life. The theme running throughout the intrigue, suspense, adventure, and romance is trust, trust in the workplace, and trust at home. Lea Brovedani has included in her poignant novel innovative tools such as noble goals, appreciative inquiry, and the Emotion Roadmap™ to help people learn how to build trust in their relationships."

Chuck Wolfe, CEO of Charles J. Wolfe Associates

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